Consumer Product Innovation

We combine design thinking and consumer psychology to create messages, products and experiences that people love.

We are an independent innovation and strategic design company.
For nearly a decade, we have delivered aha moments to R&D and Marketing leaders from some of the world's most prominent household brands.
Our real-life ideas and strategies make brands more meaningful and help businesses to grow.

Whether we start with an opportunity or a problem, our work covers four broad themes, and we tailor each project to deliver the best bang for your buck.

Relevance

Creating value and defining new products that consumers don’t know they want yet.
Distinction

Translating technologies into experiences to make products stand out from the crowd.
Compliance

Developing strategies to influence behaviour and encourage proper usage.
Foresight

Building scenarios to bring the future into focus and explore how categories might evolve.

“LM really cares about creating tangible value, rather than just taking the fee to come up with interesting thoughts and ideas.”

R&D Director
“LM worked tirelessly with R&D and Marketing to create a solution that delivered on the needs of both while keeping the consumer at the center.”

Senior Brand Manager
“Loke Mackenzie brought a new and different approach to our project. They thought of things we would never have done when approaching the fieldwork as well as interpreting the learnings.”

Consumer Product Insight Associate
“LM weren’t distracted by sound bites and opinions masquerading as facts. They saw through it and told us what was really happening. It’s exciting working with people who tell you how it is and how to fix it.”

CEO

We would love to work with you

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Consumer Product Innovation

Relevance

Distinction

Compliance

Foresight

“LM really cares about creating tangible value, rather than just taking the fee to come up with interesting thoughts and ideas.”

“LM worked tirelessly with R&D and Marketing to create a solution that delivered on the needs of both while keeping the consumer at the center.”

“Loke Mackenzie brought a new and different approach to our project. They thought of things we would never have done when approaching the fieldwork as well as interpreting the learnings.”

“LM weren’t distracted by sound bites and opinions masquerading as facts. They saw through it and told us what was really happening. It’s exciting working with people who tell you how it is and how to fix it.”

We would love to work with you